Pengaruh Brand Equity dan Customer Satisfaction terhadap Repurchase Intention Melalui Brand Loyalty Sebagai Variabel Intervening di D’konkrit Coffee & Food

This study aims to determine the effect of Brand Equity (X1), Customer Satisfaction (X2), on Repurchase Intention (Y) through Loyalty (Z) as an intervening variable in D'Konkrit Coffee & Food. type research is quantitative by taking samples from 150 customers d'concrete coffee food who have made purchases or visited d'konkrit subjects. Sampling used purposive sampling technique, and data collection was carried out survey method distributing questionnaires. The processed using PLS-SEM (Structural Equation Model) method, Smart-PLS software statistics performing a quality test, classical assumption multiple regression t test coefficient determination test. Based results this research, it shows that 5 hypotheses are supported. From these results, concluded if brand equity increases, loyalty also increases. Furthermore, found customer satisfaction increased then increased. show can increase repurchase intention. It intention finally